Digital Marketing Archives - Digital Upgrowth

How to Promote Word-of-Mouth Referrals Through Paid Ads?

In our previous blog posts, we\’ve learned a lot about digital marketing. Whether it\’s a landing page or hosting, we\’ve come across many critical stages of digital marketing. Yet, there\’s one thing that helps you sail easily in your online journey. And that is the Word-of-Mouth Referrals. No matter how great an advertisement is, we tend to trust the referrals of our close ones the most. For example, a makeup brand that your best friend recommends to you always overtakes every promotion or prompt out there. And this is because we believe in the personal experiences of our close ones more. And this is the very reason why big brands like Coca-cola, Cadbury, Nike, Adidas stress Word-of-Mouth Referrals. They invest in this more than any advertisement. And the rest we all know. So today, I\’ll share with you how you can promote Word-of-mouth referrals through paid ads. Here is what you\’ll learn in this blog post: Also read: What is landing page? Benifits and different types of landing page. What is WOMM (Word-of-mouth-marketing)? Word-of-mouth marketing is also known as WOMM. And it is one of the best kinds of advertising. There\’s no more tremendous success for a business than its customers recommending it to others. WOMM is a traditional marketing style, and it still works as it did ages ago. Word-of-mouth marketing is the best advertising for any brand. And this is because it gives confidence & support to the new customers. For any new consumer to hear about a brand from their close ones, instantly gained their trust. The consumer feels secure & tempted at the same time to invest in whatever brand their friends or family recommend. And when such buyers purchase your products/services, they share them with others as well. And this is the secret behind good brands getting more prominent and deficient brands going down the lane. Be aware that the WOMM works both positively & negatively. Positive WOMM skyrockets your business. And negative WOMM puts your business down the drain. Yet, you can change it with your constant efforts & quality services. The power which WOMM carries is immense. And examples are everywhere. We all know that one business/company turned into waste after a bad quality or poor business ethics came into light. Perhaps it\’s a wrong product or poor delivery or worse quality. Whatever it is, half-hearted business always ends up that way. And WOMM escalates this. More than 92% of people use brands & businesses recommended by their close ones. And more than 90% of people buy products/services after reading the reviews posted online. That\’s how valuable & necessary WOMM is. And even though it\’s not an easy task, there are still some ways to get consumers into WOMM for your business. How to make your consumers give you WOMM referrals? Now you\’re well aware of the benefits of WOMM. So let\’s not waste a minute more & jump down straight to these five ways by which you can make your consumers give you WOMM referrals. Focus on Customer Experience: You must provide the best-in-class customer experience. And this is because you won\’t get into the good list of your customers if their experience with you is wrong. And, of course, no referrals as well. In any given business, customer experience is the most important. And in today\’s time of social sharing, WOMM is essential for any business growth. When you provide a top-notch experience to your customers, they come again to you. And this time, they don\’t come alone, instead bring their loved ones as well. Won\’t you go to a lovely place alone, right? Just like that, deliver supreme quality in products/services/goods/delivery. The better a customer\’s overall experience is, the more WOMM you get. Quality is everything: Quality rules everything, every time. Whether you\’re just a start-up or taking a family business online, quality is the key. Whatever products/goods you deliver must have the best-in-class quality. When you prioritize quality, your customers prioritize you. And that\’s how you gain immense WOMM quickly. On the other hand, a poor quality business goes down the drain. Customers experiencing poor quality from any brand don\’t limit that to themselves. They share their poor experiences with everyone. Hence, the bad quality of a business, in whichever form, gets exposed. And WOMM comes in negatively. If you deliver quality to your customers, rest assured of the ever-increasing sales & number of customers. And the WOMM comes like a byproduct, smoothly. Begin your referral program: Starting your referral program gives you a great head start. Making your customers refer you to others is the best way to launch a referral program. Give a discount on a popular product, a lucky coupon, or other free goodies or merchandise. You can also offer a premium membership for free for some time. And you can also give out free ebooks or small products. And in return, you can ask them to refer your business to their close ones. In addition to that, customers usually share their good deals & experiences with their close ones. And that\’s how you win the WOMM game. So please start your referral program today itself. Value your visions: As a famous saying goes, people buy your things for \”why\” You sell it, not \”how\” You sell it. So this is your chance to value your visions. Why are you doing your business? Is there a personal story behind it? What is the reason? Let your customers know why you\’re doing what you\’re doing. And see the WOMM dramatically increase your growth. Also, you can use your referral program for that. Make your customers spread the word. We all love to be a part of good things. And that\’s how you can make your customers give you the best of WOMM. Win hearts with UGC: The last and final step is to promote customer engagement via User-Generated Content or UGC. You can gain enough concentration & attention with it. UGC means to create good branding

What is a landing page? Benefits and different types of landing page.

We have discussed several essential things in our previous blog posts. But today\’s blog is exceptional. Why? Because here, we discuss one of the secret game changers in digital marketing. And that can only be a landing page. So then let\’s scroll down and learn what a landing page is, why they are used, the various types of landing page and the benefits they provide us. So here we go. What is a Landing Page? A landing page refers to a web page on which consumers land. But in digital marketing, the landing page is a standalone page. And it\’s different from homepage or others that serve a focused or single purpose. The landing page is a follow-up page to any claims which you make in your content. Mostly, it\’s the next step to visit your customer. The landing page allows you to make a trade—any special offer or a piece of information. And a deal in return for sharing contact information. Landing pages can be of different types. And they mostly click through in nature. Landing pages lead to another page like an e-commerce site or lead generations. The lead generation landing pages offer free goodies mainly. And they are usually free trials, ebooks, webinar registration or contest entries. And all these offers are in exchange for submitting contact information. A decent landing page does its job by convincing a potential buyer that it\’s worth providing contact details in exchange for what you offer. You can find landing pages via a general search. And also, through your company website, this increases the likelihood that a potential buyer ends there. There is no need to have only one landing page or one at a time. Marketing experts suggest that maintaining multiple landing pages is good because it targets segmented customer populations. Also read: What is Email Marketing? The Different Types of Landing pages. As a general rule, using landing pages enables you to complete a post-click sequence with a dedicated page that shows the visitor they have landed in the right place. Busy homepages or product pages have the potential to muddy the waters. In contrast, landing pages make it very clear what outcome will result from the visitor\’s click-through. By making a landing page, you refine and improve your visitor interaction and increase conversion chances. You also ensure that you get more from your PPC spend – you\’ve already paid for this click, and a landing page helps you make it worth your while. You can increase the possibility of conversions even further by ensuring that you use the right kind of landing page. Let\’s take a look at the landing page varieties and why they are used. A landing page is specific and focused. And it offers only one straightforward call to action. There are 8 different types of landing pages. 1. Click-through landing page A click-through landing page does not require a form at all. And it is a straightforward communicator between your advertisement and the page to which you want to direct your consumers. For instance, a click-through landing page links an ad to a shopping cart. Also, it requires only a short and straightforward explanation of what the viewer finds by clicking and a robust and unmistakable call to action with a link to their final destination. Let\’s see some examples of Click-through landing pages. 1. Moz Pro 2. Norton Antivirus 2. Lead generation landing page A lead-generation landing page is also known as a lead capturing landing page. It intends to collect information via means of a data capture form. The lead generation pages are very versatile. Yet, they are used in the middle of the sales funnel mainly. The center of the sales funnel is the point where consumers evaluate your offers. And they are on the verge of moving towards the intent to either convert or walk away. The lead capturing landing page presents a request as well as a reward simultaneously. However, the prize is the special offer that you promote to capture leads. And then the request is the information you ask for in exchange for it. Yet, both the demand and reward shall be well balanced. Whatever you offer or advertise shall be worthy for the buyer to share contact details. And then get added to your mailing list eventually. example; 3. Sales page The sales page is usually the most difficult to design. With a sales page, you no longer prospect for leads as the sales page is what you use right at the bottom of the sales funnel. And it needs to convince people to buy, which is a different proposition to a simple request and reward combo. The creation of a sales page, from the copy to design, demands a touch of delicacy. And also a total understanding of your buyers\’ needs. And the position in their sales journey. You can sell too hard at this point which turns your client away. Or you can undersell, which loses your client as well. The length of the sales page depends primarily on your product. And also on how much you shall write to explain the product\’s value to your buyers. There needs to be a detailed pitch that demonstrates this value regardless of the length. And to get buyers to click that button and complete their purchases. Example: Digital Marketer 4. Squeeze page A squeeze page is mainly used to collect data. It is employed near the top of the sales funnel usually. And the only goal is to gather email addresses to add potential leads to your mailing list. Squeeze pages are basic landing pages, short with minimal content and bold headlines. An on-point call to action confirms the viewer as to what to expect from that click-through page. There must also be a link to take the viewer to the next step and an exit button if the viewer does not wish to proceed further. Example: 5. Viral landing pages The Viral landing page

The top 10 digital marketing influencers in India 2021.

Digital marketing is a growing industry now. We follow many digital marketing influencers like Neil Patel, Gary Vaynerchuk, Matt Bailey, Sam Ovens etc. in this post, we will see about the top 10 Indian digital marketing influencers. Digital marketing refers to marketing done online. It refers to a company\’s marketing techniques carried out via electronic devices and the Internet. Digital marketing involves several digital strategies to connect a business with its specific audience and target consumers. Also, Digital marketing is the best way to identify, reach, and interact effectively with your consumers. It narrows down the exact and specific audience interested in buying your products and paying for your services. It is much more economical than the traditional style of marketing. Digital marketing is considerably less expensive and connects you with your target audience in a much better way. The five significant benefits that digital marketing provides any business is Here are the top 10 digital marketing influencers in India. Come on and check as to what sets them apart from others. And how they have successfully influenced people with digital marketing. 1– Deepak Kanakaraju Deepak Kanakaraju is one of the popular Indian digital marketing influencers on digital marketing. His famous website digitaldeepak.com is helping millions of people to learn and grow using digital marketing. On this blog, Deepak shares skilfully about different parameters of digital marketing. He has previously worked with many B2C and B2B companies, including Instamojo, practo, Exotel, etc. His tips and advice are handy. He provides many kinds of business consultations. He, with his famous website, serves plenty of people in the digital marketing realm. Deepak is, therefore, a notable guide and mentor in today\’s time. He is best known for his skills and talent in this field. 2 – Pradeep Chopra Pradeep Chopra is one of the most sought-after speakers on digital marketing. His expertise also lies in entrepreneurship. He is both an Indian and an international speaker. Pradeep is the CEO and also co-founder of Digital Vidya. Notably, Vidya is a famous digital marketing school in India. Each year, hundreds and thousands of students train from this school. They complete their courses related to digital marketing. Pardeep Chopra first completed his graduation from IIT Delhi in 1999. After this, he started his journey with Kapil Nakra. Kapil is Pradeep\’s friend. And Both of them lead the Whizlabs software together. Whizlabs Software is an Oracle certification company. Also read: What are the new rules for eCommerce in India 2021? 3 – Rajat Jain Rajat Jain has his blog. And this blog is popular in today\’s time. Rajat is the founder and CEO of Shoot Order which is one of the top-ranked digital marketing agencies. Also, shoot order has more than two hundred clients. And all these clients hail from various regions of the world. And this is the primary reason why he is such a famous digital marketing influencer. In his popular blog, he speaks of the latest trends, upcoming styles, varieties, etc. He also says marketing experiences, latest market hacks, etc., and talks of ways to boost your websites and marketing. When it comes to digital marketing, his name is one of the most counted on. 4 – Kunal Choudhury There is a significant factor that is mentioned when it comes to Kunal. And that is, Kunal Choudhury earns much more than two million dollars. And it is all from affiliate marketing solely. Kunal is a renowned expert in affiliate marketing. And of course, it is very sought after. His contributions in affiliate marketing for famous brands are no new, myntra, jabong, Flipkart, snap deal are some of those brands. His gifts for the Delhi School of Internet Marketing are noteworthy. It is one of the prestigious schools of marketing in India. Kunal\’s fresh concept of affiliate marketing is what takes him higher. His unique understanding of affiliate marketing earns him massive respect in the marketing world. 5 – Sorav Jain Sourav is another professional who has earned many laurels. He is a prominent digital marketing influencer in India. At the young age of seventeen, he came up as an SEO executive. He has established echoVMB as well, and he is based in Chennai now. Sorav Jain hosts 2020 MSL programs frequently. And also many other such programs. Understanding the perspective of customers. Sorav has also launched two popular books. One book is named \’ social media for business. And the other book is called How to build your brand on social media. Sorav Jain also owns another fascinating thing. And that is a digital marketing Facebook community. This community has more than 45,000 members, and it is named \’digital marketing questions and answers. And now, Sourav is preparing to go global very soon. 6 – Lakshmipathy Bhat Lakshmipathy has more than two decades of experience in digital and traditional marketing. He is a significant witness to both drastic and gradual changes in marketing. In his campaign, Lakshmipathy blends well both marketing fields. He is a professional in digital as well as traditional marketing. He is now responsible for the corporate communications of robust technologies. Notably, Powerful Technologies are a leading mobility solution partner. Interestingly, Lakshmi Kant is also involved in the marketing business in different companies. They are from Sri Lanka and Bangladesh. An excellent digital influencer, indeed. 7 – Harsh Agarwal Harsh Agarwal is a full-time blogger by profession. He is the blogger of shoutmeloud. Reportedly, shoutmeloud is a blog about digital marketing. And it has won many awards. In this blog, you can find every detail of digital marketing. This blog is suitable both for beginners and pros. Those who want to make a career out of blogging can turn to shoutmeloud. Harsh Agarwal is a BTech graduate, and he has worked in Convergys earlier. Harsh Agarwal is an inspiration on his own. Digital marketing. And that too entirely from scratch. Youth. And every such individual who wishes to make a career in digital marketing. 8 – Jitendra Vaswani Jitendra

What is Email Marketing?

Email marketing refers to the process of sending a commercial message to a targeted audience through email. And email marketing involves every email sent to a current or potential customer. In this kind of marketing, only emails are used for advertising, promoting, or sell a service, product, or goods. Email marketing is used to request donations and business and solicit sales too. And in email marketing, you target your specific group of audiences via email. And the very use of emails in your marketing efforts to promote products or incentive customer loyalty is email marketing. In this marketing process, you keep your customers updated with the latest offers, sales, products, services, ebooks, webinars, discounts, etc. Now that you know what email marketing is, it\’s time to learn the benefits. So, ail marketing comes with plenty of advantages. And some of the essential benefits of email marketing are as follows. Benifits of Email Marketing: Email Marketing helps you reach your target audience better. And it helps you boost lead generations and conversions. Email Marketing increases your revenue and annual turnover. It promotes a better relationship with your target consumers. Email marketing helps you communicate better with your customers and vice versa. And it mproves response rates to your direct marketing campaigns. It allows you to create personalized and targeted messages. Email marketing also promotes your authenticity in business. And it helps you gain the trust of your consumers. Email marketing makes you reach an already engaged target. It is cost-effective and pocket-friendly. Email Marketing will allow you to create personalized content for your unique customers. And Email marketing helps you collect feedback and conduct surveys. This marketing allows immediate response from your consumers and gives you the benefit of speed. It helps you keep track of your customers over time. And it allows you to segment your consumers into different mailing lists based on their preferences. Email marketing strengthens loyalty and trust between you and your target audience. And t allows you to connect with your customers very well. Also, ery email sent is free when you use broadband in email marketing. And ou can reach your customers from any corner of the world via email marketing. What are the types of emails? Email marketing is one of the best ways of digital marketing today. And this is because t comes with umpteen number of benefits for any business. In addition to that, there are several different kinds of emails. And any business interested in email marketing shall be aware of these various email types. 1 – Welcome emails It is the very first email a business sends to its new customer. And this kind of email is often referred to as onboarding emails. 2 – Newsletter emails It informs your target audience of your business\’s latest news and tips. And as a result t makes your customers up to date with the newest information about your business. 3 – Curated content emails It is a category, and a subsection of newsletter emails. And this is because they include various quality content selected for a specific topic, group of people, or time frame. 4 – New product announcement emails It is called as a product launch email. And it informs your target audience of your upcoming product or latest service being released or started. 5 – Special offer emails In these emails, you inform your customers of a specific or special offer. And that is because it can be about a limited-time deal or any occasional offers. 6 – Milestone emails It is a behaviour-based email made for existing customers. And it reminds your consumers of the value they get from your business. 7 – review request emails It collects your customers\’ reviews through email, including a 1 to 10 rating scale, and some brief copy, etc. Also read: 11 quick tips about growing the business. 8 – Abandoned cart emails It is a mainstay of e-commerce. And abandoned cart emails refers to a follow-up email. Because it is for customers who have added any product or service to their cart, but then left the website or app without buying it. 9 – Promotional emails These emails target a particular audience to remind them of new or existing services or products. And as a result it helps get the word out about premium deals, exclusive content, special offers, and limited-time offers, etc. 10 – Lead nurturing emails Marketers send these emails to move the customers from considering buying a product to deciding to purchase it. And it is because they show more details of a service or product and highlight its unique features. 11 – Informational emails Send these emails to keep your target audience updated on your business. And it is to inform your customers about the latest news, content, product announcements, and discounts, etc. 12 – Educational emails These emails help build and nurture seller-buyer relationships. And these are sent to all existing, new, or extended-time customers. 13 – Web-based emails Web based email is an email service, accessed using a standard web browser. And it is the opposite of emails accessible via specialized email client software. 14 – Client based emails It is a desktop program that allows users to access emails without logging in via the web. And this is so because, hese are linked to email accounts via IMAP or POP3 addressing. 15 – Survey emails These emails are used for data collection. Also, it is used to collect quantitative data using questionnaires or surveys. And it is because these are sent to targeted respondents through emails. 16 – Marketing emails These emails mark explicit use for marketing purposes. And as a result hey form a significant part of digital and email marketing. 17 – Direct emails These emails promote advertise or sell directly. In addition to that, these are sent to a customer to promote or sell any service or product directly as well. 18 – Broadcast emails These emails are mostly sent to

15 reasons why you shouldn\’t ignore digital marketing

It is high time that you learn the importance of digital marketing in today\’s world. Traditional marketing has paved the way for digital marketing. Conventional business styles have paved the way for digital business styles, and Digital marketing is now quintessential for any small or big business, and here I will show you 15 reasons why you shouldn\’t ignore digital marketing. Digital marketing takes levels up your business as compared to traditional ones. Some people hesitate and are not much aware of how digital marketing works. They live in the myth that digital marketing is expensive, risky, and does not yield rewards. Well, worry no more. In today\’s article, we will bust those myths. And here, we provide you with fifteen valid reasons why you should not ignore digital marketing. 15 reasons why you shouldn\’t ignore digital marketing. 1 – Presents groundbreaking ways to connect with your consumers. Conventional styles of marketing are long lost. In today\’s time, it\’s digital marketing that connects you with your consumers. Digital marketing helps you identify your target audience. And also suggests easy ways to connect with them on a deeper level. You can know what are the exact requirements and demands of your customers through digital marketing. And also, knowing those help, you devise plans accordingly. 2 – Boosts conversions of leads. Digital marketing helps you to generate leads first. And then it allows you to convert those leads into successful sales. Digital marketing helps you to convert your potential leads into loyal buyers. And with time, digital marketing gets you more sales and more significant annual turnovers. More lead generation means more conversion of those leads. When you generate more information, you can then convert them to potential buyers and customers. These help immensely to boost up your sales rates. 3 – Increases profits and ROI. Digital marketing significantly increases your profits. Your profit rates go higher when you utilize digital means of marketing. Digital advertising makes your products reach your target consumers better. And this, in turn, brings in more purchases and sales. Your return on investment (ROI) then becomes much more predictable and easier to tell. Digital marketing is much more rewarding than conventional ones. Digitally marketing your business helps you earn more profits and benefits. 4 – Enhances visibility. Digital marketing helps you in steering clear of many risks. Digital marketing allows you to see ahead of time in many aspects of your business. And it gives you better clarity regarding your business growth and progress. Also, digital marketing helps you demonstrate your existence among your target audience. It increases your visibility among consumers. When your visibility among consumers increases, your brand awareness also increases. More brand awareness means more publicity for your business. And this brings in significant sales. Also read: Grow the business: 11 things you must have ignored 5 – It is inexpensive. Digital marketing is super pocket-friendly. Digital marketing is very inexpensive and does not require much of your capital. With low costs, digital marketing comes in convenient and easy to use. As compared with the conventional styles of marketing, digital marketing is much cheaper. And also, it is much easier to operate and deal with. You can reach more people with less money. Digital marketing costs you less and gives you more. 6 – Help you to concentrate on proper purchases. Digital marketing allows you to concentrate on essential ideas. It helps you cut off many distractions and attend to the necessary purchases more as it will enable you to focus on better deals than not-so-good ones. Concentrating on proper purchases keeps your mind off from unimportant ones. Also, you learn to prioritize essential investments over others. 7 – Allows you to get the concept on the market about your products and their delivery rapidly. Digital marketing allows you to be well aware of your products or services. And also about your providers, deliveries, and suppliers. Digital marketing helps you keep track of all transactions related works. And also, it gives you enough clarity on the quality of your products and services. 8 – Help you keep an update on what is going on in the market. Digital marketing helps you to keep an update on the current market state. It allows you to be aware and keep a check on the immediate market and this, in turn, helps you plan accordingly. And also to take appropriate measures for the time being. When you are aware and up to date with the current situations of the market, you can be careful with your moves. You can take apt measures at most times. And these allow you to strategize better plans and their execution. 9 – Requires minimal resources. Digital marketing makes use of minimal resources as it does not ask for more human resources or money. You do not need to hire a list of professionals to enact digital marketing for your business. Whether you are a housewife or a working person, you can digitally market your business with ease. You do not need a full-fledged office or a bunch of staff. You do not need to hire a host of other officials. Even you can digitally market your business. And nowadays, there are plenty of free and paid tools available in the market for digital marketing. 10 – Takes your business to the next level. Digital marketing helps you take your business to the next level. It helps your business upgrade steadily with time. Digital marketing ensures that your business has a consistent growth rate. And that your business is slowly yet indeed expanding itself. As you reach more of your target audience, your sales increase considerably. And this leads your business to further levels of growth and expansion. 11 – Gives you accurate consumer feedback. Digital marketing gives you accurate consumer feedback, and Digital marketing allows you to c0nnect with your consumers directly. It will enable your consumers to state their worries, complaints, reviews, or feedback in much better ways than

7 easiest steps to build a personal brand.

The personal brand refers to your public personality, directed for your target audience. Personal branding refers to the process of establishing your public personality. And it involves accurate and careful communication of your purpose, values, goals, and beliefs In this post, we will learn about How to build a personal brand. A personal brand exists whether or not you build it for yourself. Your brand develops around the kind of content you create, post, and share. From webinars to search and social advertising, all reveal the aspects of your personality. Hence, building your brand. Now you must be wondering. Why should you build a personal brand, what are the benefits, and how do you create your brand? Well, no worries. Today, we will share with you all of these. So here we go! Why should every entrepreneur build a personal brand? There are nine significant reasons why every entrepreneur should build a personal brand. Scroll below to know what those are. 1 – Helps communicate your vision. Building a personal brand helps you to communicate your vision with people. And especially your target audience and consumer. Your brand vision is your mission statement. People will ultimately buy your mission, your reason for starting your business, then the products or services themselves. 2 – Helps to expand your audience base. Creating your personal brand helps you to expand your audience base significantly. Research sufficiently on the competition in your business market and focus on how you will differentiate yourself. And this helps you in the expansion of your consumer base—the more comprehensive your audience base, the more generation of leads and more happening of sales. 3 – Evokes your leadership skills and thoughts. Building your personal brand evokes leadership skills and thoughts as these skills and aptitudes are necessary to run an upscale your business. People are more inclined toward the leader than the organization or brand itself. Craft your leadership skills so you can capture and secure the interests of your consumers 4 – Grows your market value. Building your brand helps you to grow your market value. And high market value welcomes more lead generation and sales. Once your market value goes up, you can see significant growth in your overall business. Your brand name boosts up your market value to a large extent. 5 – Boosts your conversions. Every entrepreneur shall build a personal brand as it helps to boost your conversions. Lead generation and conversion of those leads become considerably much more accessible and convenient. Boosted up lead conversions mean more sales. And finally, lead to substantial annual turnovers. 6 – Helps build trust. Creating a personal brand helps any entrepreneur to build trust among his/her target audience. A personal brand makes you gain the confidence and reliability of your consumers. When you win the trust of your customers, make sure you stand upon it. Maintaining the trust and reliability of your customers is a significant pillar when starting your business. 7 – Makes you gain popularity. Personal brand creation makes you gain immense popularity among people and other competitors of yours. It raises your brand awareness overall. The more popular you are, the more likely you will have the upper hand over your competitor. Famous brands and businesses make more sales than the brands which are less known about. 8 – Provides you with flexibility. Your brand provides you with flexibility. It increases your worth in the industry. And also it gives you the choice of a flexible work schedule. It gives you the freedom to decide who you want to work with. 9 – Gives you alternative sources of income and PR. Creating an excellent personal brand gives you the leverage to supplement your income. And PR through various endorsements, book deals, panels and columns. Generating alternative sources of income leads to surplus capitals and healthy finance in your business. Also read: 7 key benefits of having an online presence for a business Benefits of building a personal brand. Creating your brand comes with numerous benefits. However, there are eleven top benefits of building a personal brand. And we have shortlisted them for you. 1 – More online visibility. Having a solid personal brand gives you more online visibility. It attracts more consumers. Online visibility, in return, leads to more potential buyers for your business. It will boost your business growth rates. 2 – Allows you to leverage your network. Your personal brand allows you to leverage your network. A good, more expansive network of your customers, and you bring in more leads. You can choose your target audience. And thereby craft products, services or goods which resonate with your target customers. 3 – It makes you more identifiable in person. The personal brand you possess makes you much more identifiable in person. People start recognising you. The more people know you, the more they engage, interact and invest in your business. Your brand name helps you gain this popularity and brings in more and much better kinds of sales. 4 – Your business becomes more vital. Personal branding leads your way further as it makes your business grow stronger. Companies with a firm brand name are much more stable and hard to crumble than the lesser-known ones. Creating an excellent personal brand strengthens your business in numerous ways. 5 – Allows you to leverage your brand to build partnerships. Your personal brand lets you leverage your business Bardon to make partnerships. You can build trustworthy and reliable partnerships when you have higher market value. All thanks to the intense personal brand you create, which helps you develop suitable and beneficial partnerships and collaborations with other food businesses. 6 – It makes your online relationships flourish. Personal branding makes your online relationships flourish like never before. Your relationship with your consumers via online means and modes gets enhanced. With an efficient personal brand, your relationships with your consumers and workers bloom beautifully. 7 – Maintains a surprise factor. Creating your personal brand helps to

7 key benefits of having an online presence for a business

Now that you have started on the journey of your dream business, it makes the best time for you to take your business online. Whether it is your old family business or your brand new start-up, it is the age where you need to step up your pace of business. in this post, we learn about the benefits of having an online presence for the business. Traditional ways of marketing have given ways to the unique digital marketing style. The valid reasons and benefits of the same are described crisply in our previous blog posts. So why is it that important and necessary to take your business online? Please find out how online presence affects your business and why you need it to be upscale as you scroll below. Today, let us have a detailed look at the seven significant and critical benefits of your business\’s online presence. These seven crucial factors give us enough reason to accept the online fact of a business. 1 – An online presence for your business leads to a vast range of your target consumers. Traditional ways of reaching out to your customers are long lost. In today\’s time, you need to select a particular clan of consumers. Simply put, you are required to choose and pinpoint your target audience. To determine your target consumers well, you require to take your business online. Online platforms help you to decide which kind of consumers are more likely the ones whom you should target. These target audiences or customers most likely turn out to be potential buyers for your business. Increased sales come as a piece of cake once you know whom to target as your audience. For example, you can track your business growth using various reliable online apps and websites. Online platforms help you measure your growth. And also contribute primarily to reach your target audience more curated and sooner than offline means. Also read: 7 steps to expand your business internationally on social media 2 – An excellent online presence of your business further promotes your reliability factor. The reliability factor of your business shoots ten times manifold when you take your business online. If you have a physical store, it is most likely that your consumers and probable customers will look up your store online. If you run an online business, then it becomes even more critical. Whether you run a physical store or an online one, make sure to create an excellent online presence for your business. And this increases your reliability factor and gains the trust of people. It also leads to a considerable increase in sales due to the heightened trust of your target audience. For example, there is a particular shop in your locality from which you buy groceries regularly. So it is natural for you to look it up online to see whether it has an online presence or not. If it has an online presence, you tend to recommend it to your friends and close ones, rate it, share your positive reviews and urge others to come and buy from the same shop. Whereas if that shop does not have an online business, you cannot share it with your friends who stay far away, rate or review it, etc. And this affects negatively as that shop loses potential buyers. 3 – Increased publicity comes as a by-product when you take your business online. When you take your business online, it leads to a further increase in your publicity. With targeted and specially curated ads, templates, pamphlets, your business gains massive publicity. Increased publicity of your business brings in more and more sales. You generate much more quickly and. Converting leads too comes in handy due to increased publicity of your business. As more people know about your business, more interaction takes place between your consumers and you. Remember how we tend to go into crowded shops more than the less crowded ones. Seeing more people gathered in front of a store gives us the notion that the products there are good. Similarly, less to no crowd in front of a shop makes us think that the products are not good enough. Increased publicity helps your business gain the trust of your consumers. And it also attracts new potential customers for a longer time. 4 – Businesses with an online presence pave ways for increased branding. Increased branding of your business products or services brings in an immense number of new customers. It makes the customers stay for a longer time while they continue to invest in your business. Raised brand awareness leads your target audience to believe in your business. This is the main benefits of having an online presence for business And it also attracts more loyal consumers. With the rise in your brand awareness, your business reaches a level called “ word of mouth \”. At this level, your consumers promote your business products, services, or goods to their known ones. And this builds your brand name. We tend to believe more in what our near and dear ones recommend us. For example, if your friend uses a particular brand of shampoo, she shares her experience regarding it with you. If her experiences are good, she urges you to buy the same shampoo brand. And if her experiences are not that good, she urges you never to buy that particular brand. In this way, “ word of mouth \” comes as an effective publicity tool for your business. A robust online presence of your business leads to much better and even higher rates of brand awareness among your customers. 5 – An online presence for your business is economically friendly. whenever we talking about the benefits of having an online presence for a business, Promoting your business offline is tedious, needs lots of brainstorming, more capital, more workers, and is super time-consuming. Simultaneously, online means come in much handier, and an online presence for your business is economically friendly. With specific applications, websites,

Top 5 digital marketing training programs in India 2021.

Digital marketing refers to that specific component of marketing that utilizes online and internet-based digital technologies. It includes mobile phones, desktop counters, and various other digital platforms and media to promote any business services for products. here we find Top 5 digital marketing training programs in India. Digital marketing means promoting brands to connect with potential buyers and customers using different forms of digital communication and the internet. Digital marketing includes social media marketing, email marketing, web-based advertising, multimedia messages, and texts too as a channel for marketing. With changing times, conventional ways and marketing styles have given way to new and blooming digital marketing styles. And like every other aspect of life, we need to adapt to this new and different kind of marketing for any business.So before we hop onto the best and most suitable digital marketing training courses for you, let us have a look at the processes through which we should choose a program carefully. Also read: Step by step guide on Digital Marketing Here are the most convenient and recommended selection criteria for choosing digital marketing courses in India this year. The vast number of courses and training programs available on digital marketing is enough to baffle you. While some claim to be free, some others claim to be highly professional. So before you confuse yourselves and get into the wrong training programs, here we have got you a brief and easy selection criterion. This selection process will help you choose the best digital marketing training program for yourself without any hassle. 1 – Placements. Before you enroll in any digital marketing training programs, explore the placement opportunities of that institute. Institutional tie-ups for live projects along with hands-on experience on acquired digital marketing skills will also do. 2 – Faculty expertise and course curriculum. Scan through the offered courses and curriculum based on the expertise of their faculty carefully. Be it training modules or trends and practices relevant to the current trends in the digital industry, check all of them thoroughly. Opt for a training program run by a digital marketing agency since it is very impactful. 3 – Certification. While selecting your training programs in digital marketing, opt for the ones that provide certificates in completing your programs or courses. These certificates add to your resume and cv and stand as authentic proof of the skills learned and acquired. Choose the programs which provide certification courses that various educational institutions and corporate bodies recognize. 4 – Recommendations and reviews. Before getting into any training programs, kindly check out various suggestions and reviews by other trainees, former students, industry experts, etc. You can check these through online education portals, discussion forums, google, etc. you can even reach out to alumni on LinkedIn for their direct review or feedback. Now you are aware of the uncomplicated selection criteria for choosing your digital marketing training program. Here we bring the top 5 digital marketing training programs and courses In India in 2021, both online and offline platforms. Scroll below to grab a quick look at some of the best training programs in India for digital marketing. Top 5 online digital marketing programs in India 2021. in this pandemic situation everyone understands that Digital Platforms are equally important as offline platform. we found top 5 digital marketing training programs in India for you so it will easy to select best as per your requirement. 1 – DigiGrad Digigrad is an excellent initiative of Social Beat. Social Beat is a google premier partner and also a recommended Facebook agency. This initiative of social beat is to devour premium-quality digital training to individuals. This digital marketing training imparts in an online classroom setting. It offers this digital marketing certificate program which comes at rupees 30,000. This program is specifically for marketers, entrepreneurs, and freshers of the same field. DigiGrad is an IIM alumni initiative with case studies based on learning methodology, similar to Harvard. It provides live classes in small batches with a minimal number of students, i.e., 50 per batch. The integrated twelve weeks program contains seven outstanding modules along with practical application-oriented modules. Digigrad offers specific and target programs related to SEO, social media, digital advertising, and other digital marketing fields. Since Digigrad is an initiative by a digital agency, it guarantees a live project to its participants. Digigrad also offers several projects and internships at social beat along with top Indian brands. 2 – Manipal ProLearn Manipal prolearn stems from Manipal global education services. This services come from Manipal university, which is their parent company. Manipal prolearn specializes in offering classroom-based and online digital marketing courses. The online certification program of Manipal prolearn spans around hundred hours oflearning. This program includes different aspects of digital marketing such as ORM, SEM, SEO, and analytics. The post-graduate certificate courses, which are in partnership with Manipal academy, begin at a whopping sum of rupees 95,000. These pg certificate courses are extended programs that span around two hundred days. However, the standard certificate programs on digital marketing begin at a considerably low price of rupees 55,000. 3 – Digital Vidya One of the first to launch a series of social media marketing courses in India, Digital Vidya makes a leading digital marketing training company. Digital Vidya offers CMMM ( mobile marketing), CDMM (digital marketing), CSMMP ( social media certification programs), along V-skills, which is an initiative by the government of India. These programs begin at a price of rupees 50,000. Since the year 2009, Digital Vidya claims to have had participation from more than twenty thousand students and professionals. These students and professionals hail from more than ten thousand institutions and organizations. 4 – SimpliLearn Simplilearn is one of the best leading platforms recommended for professional certification programs and online pieces of training. OMCP accredits Simplilearn. The courses it offers aim at helping working aspirants and professionals go much ahead of the digital curve.Simplilearn grooms an individual\’s relevant skills in digital marketing and other such related streams. It provides

Why is digital marketing important for small-scale entrepreneurs?

Digital marketing refers to the marketing done using digital channels. company\’s marketing techniques, carried out via electronic devices and the internet and also involves several digital strategies. it will connect a business with its specific audience and target consumers. how digital marketing is important for small scale entrepreneurs, There are plenty of methods that come under the domain of digital marketing, like; SMM – social media marketing SEO – search engine optimization PPC – pay per click Email marketing Content marketing Inbound marketing Affiliate marketing All your consumers and competitors are online—any consumer interested in buying your products or any of your services will look up online. A business website, a business account on different social media platforms or simply the reviews from other such customers is what your potential buyers search online. If your company, business or brand, does not have its online presence, then it\’s highly likely for all those consumers to choose a similar business over yours. Online presence proves your business\’s legitimacy and reliability, which convinces a customer big time to choose you over your competitors. Creating an online presence and growing it further only leads to a massive increase in your sales. Digital marketing can lend a big hand at huge annual turnovers, even if your business is a small one. There are five significant reasons why digital marketing is so essential for small-scale entrepreneurs. Please scroll below to learn how positively they impact small businesses. Importance of digital marketing for small scale entrepreneurs To target the right audience Digital marketing makes the best way to identify, reach and interact effectively with your consumers. It narrows down the exact and specific audience interested in buying your products and paying for your services. It is much more economical than the traditional style of marketing. Digital marketing is considerably less expensive and connects you with your target audience in a much better way. Paid digital marketing, email marketing, social media marketing, and search engine optimization make some of the best ways to reach your target audience. For small-scale businesses with less investment and marketing budgets, digital marketing creates a superb way to get your target audience. Choosing a professional digital marketing company can make you reach and connect to your customers in the most cost-effective manner. For brand awareness. Digital marketing provides any given small-scale business to choose from various digital channels and develop brand awareness. It helps in brand awareness to generating leads. The primary requirement of a small business is to attract, gain and maintain loyal customers, and Digital marketing provides a small-scale business with the opportunity to target and sustain its specific audience. Digital marketing does so by focusing your business with maximum possible clicks, getting more traffic to your website and promoting your brand across various social media platforms. The more your brand is elevated, the more brand awareness it raises among your customers. Since more people start recognizing your brand, your brand grows in terms of popularity and reputation. Identifying and delivering your customers\’ specific needs wins reliability and trust over an extended time, thereby building your brand awareness and reputation among the consumers. All customers are online. Almost every other individual uses the internet and social media, which makes a significant reason to take your business online. Having your business website, blog, or business account on social media platforms makes your company much more reliable than your offline counterparts. Not only it helps you to interact with your customers directly online, but digital marketing also helps you identify potential buyers. It allows you to communicate wisely and understand the needs and demands of your customers carefully, which in turn wins you the trust of your target audience. Email marketing makes an excellent way to personalize communication with your customer. Getting honest and quick answers to their queries makes a customer interested in your business, which turns them into regular consumers of your products or services over time. To engage & understand the consumers\’ behavior. Digital marketing helps any business engage and understand its consumers\’ behavior. Digital marketing techniques allow you to interact with your customers directly and identify what they want and require from your company. Which, in turn, will enable you to take necessary measures for it. Providing your customers\’ needs with prompt and reliable service maintains loyal consumers while attracting more potential buyers. Recognizing what dissatisfies your consumers is much straightforward, thanks to digital marketing. Attending to your consumers through various helplines and solving their issues related to your products or services keeps them intact. To build trust. Being visible online to your customers gives them solid proof that your company, brand or business is legitimate. It shows to your consumers that you are authentic and not any ghost company. Online presence proves to your customers that you are reliable and can trust your products and services. Online reviews of other customers, having your business website or social media account conveys the originality of your business, which in turn, wins you their trust and loyalty. Being accessible to your customers and responding to their doubts or queries wins you their reliability. They now trust you with their needs and have high expectations from your business to fulfil those needs. Before going out to the market, every consumer looks it up online. They search it up on google or plenty of other shopping apps. Lacking an online presence and delivering online services will cost your business in huge terms, by using proper SEO methods to be found more easily and quickly than your competitors will give you the upper hand. And this is where digital marketing comes into play. With changing times, digital marketing has taken over traditional marketing. The conventional marketing styles now lag behind the digital ones. And there is enough reason for the change. Not only digital marketing costs us more minor, but it also connects us with our customers in much more accessible and convenient ways. Also Read: Market research before launching a product 2021!

How to get more leads for real estate business?

While we have almost everything within our fingertips today, buying, selling, or dealing with real estate is no different. With the plenty of growth in property websites, taking your real estate business online has become highly essential. Reports show that real estate businesses that have gone online have much more significant annual turnover than those still working offline. How you can get more quality leads for real estate business? Some people still believe that taking your business online requires hiring a bunch of technical professionals. Well, this is not true. Creating your real estate business website and making almost anyone can do it. Be it a housewife, a working individual, or anyone who wants to reach more people through his business. Taking your business online helps your business get a boost, a head start. There are seven super easy ways to get leads for your real estate business. And these will take your business to the next level. With calculated effort and planned strategies, boosting up your small or large real estate business is now just a piece of cake. Simple 7 Steps to get more leas for real estate business 1. Build your website. (It builds credibility in the market.) The first step to getting leads for your real estate business begins with building your website. Creating your business website online helps build credibility in the market. It requires a lot of commitment and considerations. Building your website starts with choosing a unique domain name and hosting, which means its web space and address.After reserving a domain and address for the website, acquiring a webspace comes next. Using wordpress, which is the best CMS to create your website, will give it a kick start. There are many types of real estate directory which you can create with WordPress. Real estate directory website, single property website, realtors website, rental property website, are some of those. Your website must include the features such as user registration, property submission, payment packages, submission form for property listings, property management, payment processing, search, categorization, filters, memberships(if any), adding pages and menu, properties, etc. 2. Real estate blogs. (It helps provide information to potential buyers.) Creating real estate blogs is the second most important thing. It helps to provide adequate information to your clients and other potential buyers. First, pick a blog host, like WordPress, as it is the best one for beginners. You can choose from plenty of other blog posts as well. Choosing the blog host which appeals to your requirements is exemplary. Then schedule content for your blogs. In what intervals are you going to post your blogs on the website? It can be daily, weekly, monthly, or even once in a few months. Choose according to your convenience so that you can create quality content accordingly. Creating quality content using fresh ideas and easy-to-read styles with interactive topics helps your blogs to do well.Using the SEO (search engine optimization) methods to write and post your blogs helps immensely. Now add new images or find related images for your content. Adding pictures will make your blog posts attractive and will help you gain lots of traffic. It also helps in reaching your target audience. Hiring a professional content writer who can create quality content timely for your website will boost your business over time. 3. Social media marketing. (It builds your community.) Once you have created your website and started posting quality blog posts, it\’s necessary to promote those. Promoting and sharing your website and blog posts helps you reach your target consumers and increase interaction. Promoting your website on Facebook, Instagram, Pinterest, and Twitter helps reach more and more people. Social media marketing is a powerful tool to reach potential buyers and clients. It includes posting images, text, blogs, advertisements regularly on various social media platforms. It helps improve communication and interaction with consumers. Social media marketing helps you to create an identity for your brand and positive brand association. It raises brand awareness and increases web traffic. Hiring a good content writer and a social media professional for these tasks will help your business significantly.Email marketing, social media marketing( Instagram, Twitter, Pinterest, Facebook, etc.) helps you build a strong community. Having a good community consisting of your co-workers, loyal customers, and professionals helps vastly in your business. From social media you can get organic leads for real estate business. Also read: Step by step guide on digital marketing. 4. Facebook ads/ google ads. (It helps reach our target audience.) Creating and posting advertisements on Facebook, Google, etc., helps you reach your target audience. Almost every other uses Facebook and google applications in their day-to-day lives. Posting quality ads on Facebook and Google will help you to connect more with consumers. Tracking your competitors and creating much better quality content will help your business have the upper hand in the market. Create and share curated links as it helps improve trust and reliability among your clients and consumers. Making effective Facebook, google, and YouTube ads help generate leads as these are compelling platforms to drive your business forward. Through Facebook and google ads you can reach targeted audience, so you will get quality leads for real estate business. 5. Video Content. (It helps to interact, engage, and have a better conversation.) Stats speak that real estate businesses who engage in video content get 403% more inquiries than those without videos. Creating quality video content helps your real estate business to reach your target consumers. It helps massively to create potential buyers. Setting a planned budget for your video content marketing is the first step. Using good ideas and planning to develop more such videos comes next. Attract customers with a good lifestyle, location in addition to selling properties. People are more attracted to buy properties when they imagine the lifestyle with it. Almost everyone has his/her idea of a dream home, so attracting consumers with a good location gives a boost to your business. Strategically place videos, so consumers know