While we have almost everything within our fingertips today, buying, selling, or dealing with real estate is no different. With the plenty of growth in property websites, taking your real estate business online has become highly essential. Reports show that real estate businesses that have gone online have much more significant annual turnover than those still working offline. How you can get more quality leads for real estate business?
Some people still believe that taking your business online requires hiring a bunch of technical professionals. Well, this is not true. Creating your real estate business website and making almost anyone can do it. Be it a housewife, a working individual, or anyone who wants to reach more people through his business.
Taking your business online helps your business get a boost, a head start. There are seven super easy ways to get leads for your real estate business. And these will take your business to the next level.
With calculated effort and planned strategies, boosting up your small or large real estate business is now just a piece of cake.
Simple 7 Steps to get more leas for real estate business
1. Build your website. (It builds credibility in the market.)
The first step to getting leads for your real estate business begins with building your website. Creating your business website online helps build credibility in the market. It requires a lot of commitment and considerations. Building your website starts with choosing a unique domain name and hosting, which means its web space and address.
After reserving a domain and address for the website, acquiring a webspace comes next. Using wordpress, which is the best CMS to create your website, will give it a kick start. There are many types of real estate directory which you can create with WordPress. Real estate directory website, single property website, realtors website, rental property website, are some of those.
Your website must include the features such as user registration, property submission, payment packages, submission form for property listings, property management, payment processing, search, categorization, filters, memberships(if any), adding pages and menu, properties, etc.
2. Real estate blogs. (It helps provide information to potential buyers.)
Creating real estate blogs is the second most important thing. It helps to provide adequate information to your clients and other potential buyers. First, pick a blog host, like WordPress, as it is the best one for beginners. You can choose from plenty of other blog posts as well.
Choosing the blog host which appeals to your requirements is exemplary. Then schedule content for your blogs. In what intervals are you going to post your blogs on the website? It can be daily, weekly, monthly, or even once in a few months. Choose according to your convenience so that you can create quality content accordingly. Creating quality content using fresh ideas and easy-to-read styles with interactive topics helps your blogs to do well.
Using the SEO (search engine optimization) methods to write and post your blogs helps immensely. Now add new images or find related images for your content. Adding pictures will make your blog posts attractive and will help you gain lots of traffic. It also helps in reaching your target audience. Hiring a professional content writer who can create quality content timely for your website will boost your business over time.
3. Social media marketing. (It builds your community.)
Once you have created your website and started posting quality blog posts, it’s necessary to promote those. Promoting and sharing your website and blog posts helps you reach your target consumers and increase interaction. Promoting your website on Facebook, Instagram, Pinterest, and Twitter helps reach more and more people.
Social media marketing is a powerful tool to reach potential buyers and clients. It includes posting images, text, blogs, advertisements regularly on various social media platforms. It helps improve communication and interaction with consumers.
Social media marketing helps you to create an identity for your brand and positive brand association. It raises brand awareness and increases web traffic. Hiring a good content writer and a social media professional for these tasks will help your business significantly.
Email marketing, social media marketing( Instagram, Twitter, Pinterest, Facebook, etc.) helps you build a strong community. Having a good community consisting of your co-workers, loyal customers, and professionals helps vastly in your business. From social media you can get organic leads for real estate business.
Also read: Step by step guide on digital marketing.
4. Facebook ads/ google ads. (It helps reach our target audience.)
Creating and posting advertisements on Facebook, Google, etc., helps you reach your target audience. Almost every other uses Facebook and google applications in their day-to-day lives. Posting quality ads on Facebook and Google will help you to connect more with consumers.
Tracking your competitors and creating much better quality content will help your business have the upper hand in the market. Create and share curated links as it helps improve trust and reliability among your clients and consumers. Making effective Facebook, google, and YouTube ads help generate leads as these are compelling platforms to drive your business forward. Through Facebook and google ads you can reach targeted audience, so you will get quality leads for real estate business.
5. Video Content. (It helps to interact, engage, and have a better conversation.)
Stats speak that real estate businesses who engage in video content get 403% more inquiries than those without videos. Creating quality video content helps your real estate business to reach your target consumers. It helps massively to create potential buyers. Setting a planned budget for your video content marketing is the first step.
Using good ideas and planning to develop more such videos comes next. Attract customers with a good lifestyle, location in addition to selling properties. People are more attracted to buy properties when they imagine the lifestyle with it. Almost everyone has his/her idea of a dream home, so attracting consumers with a good location gives a boost to your business.
Strategically place videos, so consumers know what to look for and where to find those. Make sure to keep videos within 5 minutes as no buyer or seller would be interested in engaging with a long lecture-type process. The goal is to attract customers with short yet effective videos.
Lastly, submitting testimonials will help gain the trust of consumers. And you are also tempting more people to interact with your business.
6. Lead generation/ email marketing (All the above steps help get quality leads, email marketing gives better conversion.)
Using a web-based CRM (customer relationship management) system is the most crucial step to generate leads. It helps capture leads and helps your brand image. Web-based CRM makes your business seem advanced and professional.
Engaging with advanced portal search comes next. It refers to the type of search options that one can find on every top website of real estate. Facebook, a real estate API add-on, helps make leads who will interact more with your website. Including property images, content, availability, location, description generates significant leads.
You are sending your commercial messages to the target audience using emails forms email marketing. Creating tempting emails to send into your customer’s inbox regularly helps increase reliability and attracts more potential buyers. Send personalized emails to convince customers effectively into buying and engaging more with your business. Using all these features helps in getting quality leads. Email marketing also provides you with better conversation mediums.
7. Register your business on the property website .
Registering your real estate business on the property website makes the last step. Several documents are required to register your business in the property websites, such as in magicbricks.com or 99 acres. Name, registered address, contact details, photographs of agents, partners, directors, PAN, address proof, etc., are needed for registration.
These documents may vary from place to place. Renewing the registration certificate after the expiry date is essential. Registration can also be done by creating an account on these property websites. Some property websites even offer free online registration for real estate agents or dealers. Registering in these property websites helps significantly for your business. Not only it creates trust, but it also promotes reliability among customers. Your online presence grows by registering on these websites.
Lastly, following the steps mentioned above ensures your real estate business gets good leads. Summing up these seven easy steps;
You are building your website to build credibility in the market.
We are creating real estate blogs to provide information to potential buyers.
Social media marketing to build your community.
Facebook and Google ads to help reach your target audience.
Video content to help interact, engage and have a better conversation.
Lead generation/ email marketing to get quality leads and better conversation.
You are registering your business on the property websites.
All these procedures make your real estate business ready to increase its online presence. Following these seven little ways help to boost your business magnificently within a short period.