Digital Upgrowth, Author at Digital Upgrowth

Step by Step guide on Digital Marketing 2021

Let\’s dive deep and find something Interesting about – what is Digital Marketing? The history and Evolution of Digital Marketing How to scale up the business ? The future of Digital Marketing? Do you know? According to the statistical data, almost 60 % of the world’s population spend time online. Gradually, by the end of 2022, the graph would rise up to 75%. According to the recent survey, companies get 57% of the sales through Blogging and Digital marketing and 81 % of the population search online to buy any product. Voila! Is this a small number? Absolutely No. Now, you must be wondering how suddenly the bubble of digital marketing has started? The answer is simple Digitalization and Globalization. Hence, we can see the potential the online platforms have when it comes to marketing and selling. Upscaling the business through Digital Marketing is the only way to succeed in this 21st century. Because It’s the only means to connect. The best example is to remember the world during the pandemic. Lets’ start with understanding What is Digital Marketing? Digital marketing means marketing through digital platforms like social media, Emails, and other gadgets . Digital marketing encompasses all the electronic device to leverage the digital channels like Website, Social media platforms, Search engine optimization, Email marketing and so on. Now, we wonder from where has the concept of digitalization evolved? The History and Evolution of Digital Marketing. The concept of Digital Marketing started in the year 1990 when the web 1.0 was developed to help users find out the necessary information. However, users did not have the platform to share their information. People were apprehensive about how far will the system will go. in 1993, hotwired has started promoting through banner ads which started the beginning of digital marketing. In 1994 yahoo was launched. in 1996 Alexa, HotBot search Engine were launched. Professional sites like LinkedIn came in the 2002. We were introduced to Gmail in the year 2004. Then the next big thing has happened Facebook, and Google went live which has revolutionize the whole Digital era. We were expose to WhatsApp, YouTube, Snapchat, Instagram later. Now, we are in the digital era where we can rule the world sitting at home. Do you know how has companies evolved after Digital Transformation? Have you heard about The Home Depot – The company has adopted the Digital platforms since 2017 and hence, the stock value has risen From $135 to $215. One more example is Nike – Nike is accelerating into digital platforms to meet consumer demand. According to the data, Nike has reported 75% increase in Digital sales through adopting direct digital platforms for digital marketing. Why Is Digital Marketing Important? When we talk about Traditional marketing back in 1990’s to the digital marketing happening right now, we can see the consumer buying behaviour has changed. Marketing has evolved and so has the spending patterns of our customers. Look at this table and tell me what changes could you see when you compare the transformation of Digital verses Traditional Marketing. Looking at the chart we can understand how switching to Digital is helping us in many ways. Affordability – People can afford Digital Platforms as compare to traditional ones because the amount of cost involved in the marketing organically and paid ones are lower than any other banner, tv’s commercials ads. Better Reach – With over and above 84% of the people online, spending time in scrolling ,learning, listening podcast, shopping, one can have expect larger set of audience to target, remarket, send emails to this people and target them. Hence, digital marketing has helped in choosing and targeting the right audience. Understanding buyers persona – Digital platforms gives us the flexibility to choose any platform which can be easily accessible by our potential buyers. For example – We can easy track where our clients are spending their time on – like Facebook, Instagram, YouTube. Hence, Accordingly, the ads can be created and targeted , eventually leads to conversions. Direct interaction – One can reach and have direct interaction with their customers. This help to gain trust from customers perspective and establishes a long term relationship. Build Personal Branding – Due to the digital era building a brand for the company is much easier and important. Writing blogs, Sharing good quality information and promoting in the Social media has an leverage for the company to build Brands for themselves. Personal branding is the next Big thing. Let’s understand some of the Components of Digital Marketing. Digital marketing is a deep topic, We cannot dive in details but we can share take a sneak peek into all. Search Engine Optimization Google ads Facebook Ads Affiliate Marketing Email Marketing Inbound marketing Marketing Automation Content Marketing Graphic Designing Search Engine Optimization- SEO is the method of ranking top at the google, through unpaid strategies. It’s the process of optimizing the content so that search engine shows the content at the top via keyword Research Google Ads– Google Ads are the paid ads which shows on the searches of the Google search engine. There are two sections of the paid links on Google . One is paid and the other is a natural one(SEO). Facebook Ads– Running ads on Facebook to accelerate the traffic, conversion of the business. We run Facebook ads to get make our content visible, or look for conversions, get more engagement , likes on the Facebook page. This is a means to create awareness about our brand. Email Marketing– Using emails as a means to send messages, advertisements to our customers. It’s a means to generate leads and educate our potential customers through our email marketing strategy Market Automation– It is the process of using the software to repetitively nurture our leads, send personal message and content, which ultimately saves time. This automation helps in saving time and energy and helps in reaching the messages to our potential customers. Inbound Marketing– It’s the authentic form of marketing

Grow your Sales through Marketing hacks

WIN THE MARKET AND BECOME A MARKETING HACKER AS EVERYWHERE – do you want to grow your sales through, Do you want to become a GREAT MARKETER and dominate the market? Voila! This article is for you. We are in the digital era, where everything is just a call away Want to get anything delivered at your doorstep. Want to binge eat while watching Netflix. Want to reach anywhere without hassle. Want to enhance your skills, sitting at the comfort of your couch. Understanding the Marketing hacks are vital. Hence, This guide will help you to understand profoundly. The Fundamentals of Marketing The Importance of Digital Marketing over Traditional marketing Different Marketing Funnel — CATT Integrated Marketing Approach Personal Branding #Masstrust and many more. Alors, Read it with patience until the end And become a PRO in Marketing. First, Let’s understand What is marketing? And how the digital era is impacting the marketing strategies which have been followed for decades ? In simple words, \”The business of promoting and selling products or services to provide value and meet the demands of the market need\”. In today’s digital era, Marketing has evolved due to change in DIGITALISATION and GLOBALIZATION. Now, Let’s understand the change – Irrespective of the Change, there are top notch Rules of Marketing which doesn’t change in any era and helps to WIN the market. Some pragmatism rules are – The products and services should be high quality – Providing quality products gain customer satisfaction and loyalty. Initially to create brand awareness, It’s important to follow some marketing practices but ensuring the premium quality products is the only key to success . Maintaining the quality, spreads the information about the brand fast and this helps to retain the customers in the long run. For example — when we think about gadgets , the only name that comes to our mind is << Apple>>. When we think about ordering online it’s none other than <<Amazon >> Now, This is the level of loyalty and trust it has on its customers because of its high quality products and services. After Sales service – Now, to ensure whether customers are happy after using the products and services , the after sales service helps companies to stand out from the competitors. Amazon is the best example of after sales service. Customers have all the leverage to return the products in 10 days and get the payment. LOWER PRICES OR PENETRATION PRICES – Lowering the price is a Strategy that helps the companies to penetrate the market due to its affordability of prices. For example — IKEA the world’s largest retailers entered the market with extremely low margins, and is dominating the Furniture industry. However, it’s not the only strategy that is enough to build customers’ trust, the company shouldn’t compromise on the quality of the product as well. Hence, IKEA has attained the pioneer due to its price without compromising on the quality. BUILDING PERSONAL BRAND – Companies building a personal brand for oneself, helps in selling the product easily. Along with building an elite product, if companies work on positioning themselves , it helps to attract more customers through building loyalty. People do businesses with people, not with the company. Hence, if the company shares authentic story of its journey, People can connect with the brand and ultimately builds #masstrust For ex- Elon Musk, people know more about Elon musk then about tesla. CUSTOMISATION AND INNOVATION – One has to evolve constantly along with the market and keep on customizing and adapting new methods and techniques to serve the customers. If a company doesn’t follow early adaptation and Innovation, it can completely wipe off from the market. The example — Nokia one of the biggest brand in the 2008, but because apple and android dominated the market though different features like touch-screen, Nokia couldn’t compete in the market and hence, it’s completely disappear. People prefer Apple and Android over Nokia because of the Innovation and early adaptation of the market strategy. I’m sure you must have understood the basic strategies of marketing which every company follows. Now, let’s understand DIGITAL MARKETING and TRADITIONAL MARKETING Digital marketing means advertising through different marketing channels such as Facebook, Instagram, Pinterest and using different marketing funnels such as SEO, paid ads to promote and sell the goods and services. In other words using all the online platforms and the electronic gadgets to endorse the goods and services. On the other hand, Traditional marketing means using the old conventional way of marketing such as newspaper ads, TV, Flyers, Hoarding , Bulletins, Magazines, etc. to reach the customers in order to sell the product Traditional marketing Vs Digital Marketing But with the Increase in Globalization and digitalization, people have moved from TRADITIONAL MARKETING to DIGITAL MARKETING. However, the debate of digital marketing over traditional marketing is, Digital marketing is the new future, and the sooner people adapt to the new change, it becomes easier to expand the horizon and dominate the market. The advantageous like – Starting at an extremely low cost. Helping in finding target audience and reaching them. Helping in creating brand Recognition. Global reach. Helping in understanding the requirements of the potential customers and taking quick actions. Importance in all the stages of the business — A startup, small business, Big businesses. Digital marketing has all the prerequisite advantages in this Digital era to make it a WIN WIN situation. After Understanding Digital Marketing, Let’s dive into the source of WEALTH. Now, What is the ultimate outcome from business? It’s the wealth. Right? So, When I say wealth is directly proportional to n^CATT. What is n^CATT ? let’s understand in details – n stands for niche. Niche (n) — niche is choosing a product or service to start the business. It is the fundamental foundation of any business. There are thousands of niches. Choosing a niche helps people to become proficient and choose an expertise in one particular direction. For example — If someone is passionate about solo travelling, hence can start blogging about

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