WOMEN’S EMPOWERMENT- REALITY OR MYTH

“We need women’s representation that reflects all women and girls in all their diversity and abilities, and across all cultural, social, economic and political situations. This is the only way we will get the real societal change that incorporates women in decision-making as equals and benefits us all.”

Statement by Phumzile Mlambo Ngcuka, UN Womenxecutive Director, on International Women’s Day 2021. We need to ask this question to ourselves and society.

When is a woman truly empowered?

Hello Womenpreneurs

Taking about women empowerment without talking about their financial independence makes the word Empowerment a myth.

Welcome to the world of financial independence. Never before in the history of humanity were so many opportunities as today in this era of Digitalization. Online platforms have made it possible for women today to reach the world, start a new business or upscale their existing businesses, create their identities through personal branding of their services. It is time to uplift your financial status and take a step further towards your financial independence. We at Digital Upgrowth believe women empowerment can be achieved in the true sense only if they are financially empowered. Financial independence brings self-worth, dignity and self-respect. This, in turn, helps women to take effective and critical decisions in their lives.  So ladies, let us gear up and take control of our lives. We are here to help you start and accelerate your Business through Digitalization.

5- step guide to starting your online Business in 2021:

  1. Finding your Niche
  2. Do Market Research on the Niche Chosen
  3. Building your customer Avatar around the niche
  4. Develop a Digital Asset, Start building the Website
  5. Build your own substantial social media visibility

Boundaries of work have crossed offices, hi-tech structures and eliminated the need to travel to build a successful business. Yes, you can now own a successful business at the comfort of your home. This is a significant breakthrough; the online market has given us, and you can tap this immense opportunity to build your brand. Digital Upgrowth will help you to build a brand through our services of Search Engine Optimization (SEO), Social Media Marketing, Advertising, Responsive Web Design, Email Marketing, Content Marketing and Lead Generation. Please visit our Website, www.digitalupgrowth.com, to know more about these digital marketing services.

A most important question to ask yourself is if you are self-sufficient to cover all your expenses with your assets or depend on other people’s money. If not, then you need to start your Business. If yes, then it is time for you to upscale your business, generate leads, attract customers worldwide and focus on building your brand.

Digital Upgrowth is committed to providing all help, from finding your niche to starting a new business. As our mission says: “We are on a mission to help 1,00,000 womenpreneurs build their businesses online. We aspire to make every Business a profit-making model with our plan of action.

If you own a business and want to grow your sales through marketing hacks, then read the key points given below to help you understand the shift in marketing strategies in this era of Digitalization and Globalization.

Irrespective of the Change, there are some essential Rules of Marketing which doesn’t change in any era.

Essential Rules of Marketing:

  1. The products and services should be high quality 
  2. After Sales Service- To ensure whether customers are happy after using the products and services, the after-sales service helps companies stand out from their competitors.
  3. Lower Prices or Penetration Prices- Lowering the price is a Strategy that helps the companies penetrate the market due to its affordability.
  4. Building Personal Brand- For ex- Elon Musk, people know more about Elon musk then about tesla.
  5. Customization and Innovation – One must continuously evolve along with the market and keep on customizing and adapting new methods and techniques to serve the customers.

I hope these key points have empowered your marketing strategies. Please refer to our Website, www.digitalupgrowth.com, to know more about these marketing hacks in details. 

We understand that as a woman, you are multitasking, and it is not always possible to focus on all aspects. So, we are here to take care of the marketing aspect you’re your Business. Please mail us at [email protected] or visit our Website,  www.digitalupgrowth.com, to know more about our digital marketing services.

Digital Upgrowth identifies women’s Empowerment as a priority and integrates women’s Empowerment into our core business activities.  Our founder ‘Dimpi Agarwal’ is on a mission to help 1,00,000 womenpreneurs become Independent and grow their Business online.

For the past 10+ years, she has been working and experimenting with different approaches and tactics. Out of which some has failed, and some has worked wonders, and based on experience, she could say  A business model based only on making money will not sustain longer; instead, a business with a clear goal and mission is a driving force to succeed.

Hence, At digital upgrowth, we work from the ground level, understand the core principles of starting a business and then supporting it to reach the end goal, which makes it UNIQUE.

Conclusion

  • Women Empowerment comes when women pay their taxes and contribute to economic growth.
  • Women Empowerment is when they are Independent concerning thoughts, actions and decisions.
  • Women are Empowered when they take control of their life.
  • Hence, the only way Women can attain Empowerment is when they aspire to lead , empower the Business and become a role model for others. What are your thoughts? Do email us at [email protected]. We would be happy to listen to you.
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