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It is rightly said that having a niche is the ticket to success. Your Niche gives you the upper hand in your professional front and makes you stand out among your colleagues and plenty of others. It not only gives you satisfaction but also lets you enjoy your work while you are at it. Your Niche ensures you from making wrong career choices and helps you choose wisely when it comes to your career, work or business. Since knowing what your Niche is, finding it and understanding why it is important, is a complete game-changer in today\’s world, here\’s everything you need to know about your Niche. What is your Niche? A niche is simply a job or role that suits you perfectly. Niche is something, which makes a person feel that they are completely and best suited for it and it is mostly a job, an activity, a service you are extremely talented at and do it effortlessly with ease. Niche is something you are passionate about, and of course, it is unique to each person. It\’s a knack for something, which does not let you sleep at night. Niche is a burning passion within you to do or achieve something. Niche is a problem-solving approach. People struggle to find and work on their Niche because they don\’t understand it and because it doesn\’t resonate with them. Niche is anything, which is strongly your approach. A specialized segment of the market for a particular kind of product or service is defined as Niche. Niche is something which you can do dedicatedly, without even getting a paycheck. Your Niche should answer yours why. It should be the reason as to \”why\” you wish to do something. Your Niche should be your Ikigai, meaning it should be the flat spot of your passion, potential, profession and mission. People are mostly clueless when it comes to finding their Niche since they don\’t really know what Niche means and therefore cannot understand it. How to find your Niche? To find your Niche, your knack, you need first to understand what exactly Niche means and once you are clear on that, finding your Niche won\’t take much effort. There are certain ways to find their Niche, which will eventually help you in the long run of your career, work or business. Steps to find your niche: First and foremost, list down all the things which you are passionate about, the things which are your unique abilities, your strengths and at which you are extremely good. Now once you have reviewed your specific area of interest and passion, make sure to ask your close ones since they can give you appropriate answers as to what you\’re good at. Narrow all of it down to what you love to do. Pinpoint the thing which you absolutely love to do and which energizes you immensely while doing it. Niche is doing something for which you are not running after money. Your goal is to do your work, your Niche, and not get the monthly paychecks. You won\’t care for money when you have found your Niche. All you will care for is the activity, the job or the thing [Niche] which you\’re doing. And it\’s the best way to check whether it is your Niche or not. Doing proper research on your Niche and learning in detail about it is an important step in finding your Niche. You are passionate about many things, but not everything you like is your Niche, which makes this process a necessary one. Conducting market research and searching deeply in the various competitions in your Niche field is a must. Being aware of the potential risks and competitions in your Niche helps immensely while working out on it. Identifying and focusing your services or products on the targeted audience who will mostly buy your services and products forms the next step of finding your Niche. It not only gets you loyal consumers but also relieves a lot of unnecessary workload and stress. Now Directing the traffic of the targeted audience to your websites or social media channels comes next. Focusing on increasing the traffic into your business or work website and online channels while growing your reach to more and more consumers both online and offline is very important. Doing proper evaluation and testing your Niche, refining, and polishing is another way to test whether what you\’re doing is your Niche or not. Developing your business and brand name and advertising is one of the last stages of finding your Niche. Publicising your brand name among your target audience and customers will give your business or work a kickstart. Lastly, growing further, scaling up your business or work within the particular and selected field of your Niche will ensure a long way down the road. Why is finding your Niche important? Recognising and finding your Niche is of utmost importance as that\’s what will ensure a successful career and work life. One cannot stand longer in any profession or field if they don\’t enjoy their work And in today\’s competitive world, working and giving your very best in whatever job or business you do is highly required. Having a niche saves you unnecessary emotional baggage and work-related stress since you enjoy doing your work. Finding your Niche is important as it also saves much of your effort and money along with manual labour and resources, which you would have probably wasted while searching for jobs or employment to earn your living. Your Niche gives you the upper hand in your work or business and makes you stand out among the crowd; it gives you a sense of security while working with your teammates and employees or dealing with clients and customers. It helps you focus and grow yourself in the field you specialise in. Finding your Niche helps you to work with like-minded people, which further eases your work. Because by offering and providing a specific product or service which you

Hundreds and thousands of people daydream about starting their businesses, but do they? As incredible as it might seem, yet starting your dream business requires sufficient knowledge, necessary methods, and staying up to date in the field.While there are loads and lots of information on the internet on how to start a business, not everything on business is easily understandable. With the ever-changing times, having a clear idea about your business gives you the upper hand. From picking up a suitable business location to deciding what business you want to do, from getting your business registered legally to branding your name and advertising your business, there are numerous things that one needs to be careful of while starting their businesses.And amidst so much information available at our fingertips, it\’s normal to feel lost at times. Well, we got you. Here is everything you need to know to start your dream business. ● Deciding on the idea of your business. ● Making a good business plan. ● Gathering much experience. ● Conducting sufficient market research for your business. ● Preparing your business plan well. ● Looking out for good partnerships in business, if any. ● Arranging capital and funds for your business. ● Analyzing your finances. ● Choosing an appropriate location for your business. ● Picking a firm business structure. ● Deciding and picking target customers for the business. ● Labeling and naming your business nicely. ● Having your business website. ● Legally registering your business. ● Tax registration. ● Getting permits, licenses, and copyrights of the business. ● Getting a business bank account ready. ● Having an insurance policy. ● Carefully choosing teammates and coworkers. ● Advertising and publicizing your business. ● Checking on government schemes for businesses. What is your \”Why\”?  You have thought of creating your business, dreaming of the ever-growing success, and what you will do once you reach the top. But did you ask yourself, as to \”why\” so? Hundreds and thousands of people dream of starting their business, yet only a handful of them can do so. Some start and then stop midway, while some are too scared even to start. And then there are those few people who start and accomplish their dream in practical terms. Do you know why? Because it all begins with a single and straightforward \”why\”. Before planning your business, before executing your plans and starting away, be it a small or huge one, online or off the media, you need to know why you are starting all this.  Every grand business tycoon we see and know of today\’s world has one thing in standard, irrespective of their different fields and markets. That is, they have found them \”why.\” They know exactly why they want to run a business overcoming all the difficulties. They have the mission and wish to achieve, the very reason which is the seed of all great companies, and that is what makes them to where they are today – the top of the world. So before you start thinking about beginning your own business, make sure why you want to do it in the first place.   Is that your \”Niche\”?  Your niche in general and literary terms means a job or, somewhat more precisely, a role that suits you. Something which you do effortlessly, something which you do swiftly, something which makes you feel like you were born to do it. That is your niche, and that can be anything. A specific task, a particular job, thing, or activity, for which you are passionate about, makes your soul happy, filling you up from within as you love what you do and enjoy doing it that is what your niche looks like. It can start with a shared hobby like painting, music, dance, arts, literature and move to something more specific like designing a particular type of fabrics, a video game which you want to craft, a restaurant that serves a special handcrafted dish, just anything.  And while you are at it, know that, while doing that job, you not only feel happy and joyful but also leaves you content and satisfied, since the outcome that comes as a result of your niche serves people in many ways possible. That is what a place is, a catalyst that will make your random business bloom magnificently and why you should recognize it before starting your dream business. Have you found your Ikigai?  While it is a renowned word in today\’s world, yet for those who are dealing with \”Ikigai\” for the first time, Ikigai comes from the Japanese roots, derived from two Japanese words \”Ikiru\” meaning \”to live\” and \”Kai\” meaning \”the sensation of what hopes for \”. Ikigai means \”a reason to live.\” Ikigai means the \”very purpose of your life \”. In the Japanese culture, everyone has his/her Ikigai. While some find their Ikigai real soon in life, yet some others need a little push and nudge to guide them onto their way of Ikigai. And for that, there are four little questions; 1. What do you love?  Meaning, what are you passionate about. It intends you to recognize your true passion.  2. What are you good at?  Meaning, what are your vocational skills. This nudges you to find and polish your skills, your different abilities.  3. What can you be paid for?  Meaning what can be turned into your profession. It refers to the work which you can do efficiently using your skills and capabilities and get paid rightly for it.  4. What does the world need from you?  Meaning what is your mission in life. It asks you to find your mission, your true motive, your life path, which will serve not only the world but also benefit you.  When your passion, vocation, profession, and mission meet together, you find your Ikigai. And that takes you to the most proper place in your life, where you are satisfied with yourself and help the world and others around you in numerous ways.  Why do you

WIN THE MARKET AND BECOME A MARKETING HACKER AS EVERYWHERE – do you want to grow your sales through, Do you want to become a GREAT MARKETER and dominate the market? Voila! This article is for you. We are in the digital era, where everything is just a call away Want to get anything delivered at your doorstep. Want to binge eat while watching Netflix. Want to reach anywhere without hassle. Want to enhance your skills, sitting at the comfort of your couch. Understanding the Marketing hacks are vital. Hence, This guide will help you to understand profoundly. The Fundamentals of Marketing The Importance of Digital Marketing over Traditional marketing Different Marketing Funnel — CATT Integrated Marketing Approach Personal Branding #Masstrust and many more. Alors, Read it with patience until the end And become a PRO in Marketing. First, Let’s understand What is marketing? And how the digital era is impacting the marketing strategies which have been followed for decades ? In simple words, \”The business of promoting and selling products or services to provide value and meet the demands of the market need\”. In today’s digital era, Marketing has evolved due to change in DIGITALISATION and GLOBALIZATION. Now, Let’s understand the change – Irrespective of the Change, there are top notch Rules of Marketing which doesn’t change in any era and helps to WIN the market. Some pragmatism rules are – The products and services should be high quality – Providing quality products gain customer satisfaction and loyalty. Initially to create brand awareness, It’s important to follow some marketing practices but ensuring the premium quality products is the only key to success . Maintaining the quality, spreads the information about the brand fast and this helps to retain the customers in the long run. For example — when we think about gadgets , the only name that comes to our mind is << Apple>>. When we think about ordering online it’s none other than <<Amazon >> Now, This is the level of loyalty and trust it has on its customers because of its high quality products and services. After Sales service – Now, to ensure whether customers are happy after using the products and services , the after sales service helps companies to stand out from the competitors. Amazon is the best example of after sales service. Customers have all the leverage to return the products in 10 days and get the payment. LOWER PRICES OR PENETRATION PRICES – Lowering the price is a Strategy that helps the companies to penetrate the market due to its affordability of prices. For example — IKEA the world’s largest retailers entered the market with extremely low margins, and is dominating the Furniture industry. However, it’s not the only strategy that is enough to build customers’ trust, the company shouldn’t compromise on the quality of the product as well. Hence, IKEA has attained the pioneer due to its price without compromising on the quality. BUILDING PERSONAL BRAND – Companies building a personal brand for oneself, helps in selling the product easily. Along with building an elite product, if companies work on positioning themselves , it helps to attract more customers through building loyalty. People do businesses with people, not with the company. Hence, if the company shares authentic story of its journey, People can connect with the brand and ultimately builds #masstrust For ex- Elon Musk, people know more about Elon musk then about tesla. CUSTOMISATION AND INNOVATION – One has to evolve constantly along with the market and keep on customizing and adapting new methods and techniques to serve the customers. If a company doesn’t follow early adaptation and Innovation, it can completely wipe off from the market. The example — Nokia one of the biggest brand in the 2008, but because apple and android dominated the market though different features like touch-screen, Nokia couldn’t compete in the market and hence, it’s completely disappear. People prefer Apple and Android over Nokia because of the Innovation and early adaptation of the market strategy. I’m sure you must have understood the basic strategies of marketing which every company follows. Now, let’s understand DIGITAL MARKETING and TRADITIONAL MARKETING Digital marketing means advertising through different marketing channels such as Facebook, Instagram, Pinterest and using different marketing funnels such as SEO, paid ads to promote and sell the goods and services. In other words using all the online platforms and the electronic gadgets to endorse the goods and services. On the other hand, Traditional marketing means using the old conventional way of marketing such as newspaper ads, TV, Flyers, Hoarding , Bulletins, Magazines, etc. to reach the customers in order to sell the product Traditional marketing Vs Digital Marketing But with the Increase in Globalization and digitalization, people have moved from TRADITIONAL MARKETING to DIGITAL MARKETING. However, the debate of digital marketing over traditional marketing is, Digital marketing is the new future, and the sooner people adapt to the new change, it becomes easier to expand the horizon and dominate the market. The advantageous like – Starting at an extremely low cost. Helping in finding target audience and reaching them. Helping in creating brand Recognition. Global reach. Helping in understanding the requirements of the potential customers and taking quick actions. Importance in all the stages of the business — A startup, small business, Big businesses. Digital marketing has all the prerequisite advantages in this Digital era to make it a WIN WIN situation. After Understanding Digital Marketing, Let’s dive into the source of WEALTH. Now, What is the ultimate outcome from business? It’s the wealth. Right? So, When I say wealth is directly proportional to n^CATT. What is n^CATT ? let’s understand in details – n stands for niche. Niche (n) — niche is choosing a product or service to start the business. It is the fundamental foundation of any business. There are thousands of niches. Choosing a niche helps people to become proficient and choose an expertise in one particular direction. For example — If someone is passionate about solo travelling, hence can start blogging about