Success and growth

WIN THE MARKET AND BECOME A MARKETING HACKER AS EVERYWHERE – do you want to grow your sales through, Do you want to become a GREAT MARKETER and dominate the market? Voila! This article is for you. We are in the digital era, where everything is just a call away Want to get anything delivered at your doorstep. Want to binge eat while watching Netflix. Want to reach anywhere without hassle. Want to enhance your skills, sitting at the comfort of your couch. Understanding the Marketing hacks are vital. Hence, This guide will help you to understand profoundly. The Fundamentals of Marketing The Importance of Digital Marketing over Traditional marketing Different Marketing Funnel — CATT Integrated Marketing Approach Personal Branding #Masstrust and many more. Alors, Read it with patience until the end And become a PRO in Marketing. First, Let’s understand What is marketing? And how the digital era is impacting the marketing strategies which have been followed for decades ? In simple words, \”The business of promoting and selling products or services to provide value and meet the demands of the market need\”. In today’s digital era, Marketing has evolved due to change in DIGITALISATION and GLOBALIZATION. Now, Let’s understand the change – Irrespective of the Change, there are top notch Rules of Marketing which doesn’t change in any era and helps to WIN the market. Some pragmatism rules are – The products and services should be high quality – Providing quality products gain customer satisfaction and loyalty. Initially to create brand awareness, It’s important to follow some marketing practices but ensuring the premium quality products is the only key to success . Maintaining the quality, spreads the information about the brand fast and this helps to retain the customers in the long run. For example — when we think about gadgets , the only name that comes to our mind is << Apple>>. When we think about ordering online it’s none other than <<Amazon >> Now, This is the level of loyalty and trust it has on its customers because of its high quality products and services. After Sales service – Now, to ensure whether customers are happy after using the products and services , the after sales service helps companies to stand out from the competitors. Amazon is the best example of after sales service. Customers have all the leverage to return the products in 10 days and get the payment. LOWER PRICES OR PENETRATION PRICES – Lowering the price is a Strategy that helps the companies to penetrate the market due to its affordability of prices. For example — IKEA the world’s largest retailers entered the market with extremely low margins, and is dominating the Furniture industry. However, it’s not the only strategy that is enough to build customers’ trust, the company shouldn’t compromise on the quality of the product as well. Hence, IKEA has attained the pioneer due to its price without compromising on the quality. BUILDING PERSONAL BRAND – Companies building a personal brand for oneself, helps in selling the product easily. Along with building an elite product, if companies work on positioning themselves , it helps to attract more customers through building loyalty. People do businesses with people, not with the company. Hence, if the company shares authentic story of its journey, People can connect with the brand and ultimately builds #masstrust For ex- Elon Musk, people know more about Elon musk then about tesla. CUSTOMISATION AND INNOVATION – One has to evolve constantly along with the market and keep on customizing and adapting new methods and techniques to serve the customers. If a company doesn’t follow early adaptation and Innovation, it can completely wipe off from the market. The example — Nokia one of the biggest brand in the 2008, but because apple and android dominated the market though different features like touch-screen, Nokia couldn’t compete in the market and hence, it’s completely disappear. People prefer Apple and Android over Nokia because of the Innovation and early adaptation of the market strategy. I’m sure you must have understood the basic strategies of marketing which every company follows. Now, let’s understand DIGITAL MARKETING and TRADITIONAL MARKETING Digital marketing means advertising through different marketing channels such as Facebook, Instagram, Pinterest and using different marketing funnels such as SEO, paid ads to promote and sell the goods and services. In other words using all the online platforms and the electronic gadgets to endorse the goods and services. On the other hand, Traditional marketing means using the old conventional way of marketing such as newspaper ads, TV, Flyers, Hoarding , Bulletins, Magazines, etc. to reach the customers in order to sell the product Traditional marketing Vs Digital Marketing But with the Increase in Globalization and digitalization, people have moved from TRADITIONAL MARKETING to DIGITAL MARKETING. However, the debate of digital marketing over traditional marketing is, Digital marketing is the new future, and the sooner people adapt to the new change, it becomes easier to expand the horizon and dominate the market. The advantageous like – Starting at an extremely low cost. Helping in finding target audience and reaching them. Helping in creating brand Recognition. Global reach. Helping in understanding the requirements of the potential customers and taking quick actions. Importance in all the stages of the business — A startup, small business, Big businesses. Digital marketing has all the prerequisite advantages in this Digital era to make it a WIN WIN situation. After Understanding Digital Marketing, Let’s dive into the source of WEALTH. Now, What is the ultimate outcome from business? It’s the wealth. Right? So, When I say wealth is directly proportional to n^CATT. What is n^CATT ? let’s understand in details – n stands for niche. Niche (n) — niche is choosing a product or service to start the business. It is the fundamental foundation of any business. There are thousands of niches. Choosing a niche helps people to become proficient and choose an expertise in one particular direction. For example — If someone is passionate about solo travelling, hence can start blogging about