Trainity EdTech
Trainity is an EdTech Platform for students and working professionals. They design programs that help students and working professionals tp gain real work experience by working on live projects so that they can thrive and not just survive in the fast-paced world.
What We Did
Given the range of courses that Trainity offers, advertising the right mix of product offerings and allocating budget accordingly has been a major focus for us in this ad account. We’ve found that the optimum balance changes with the calendar and have created nimble campaigns that can adapt quickly and thrive under such circumstances.
With the process of finding, picking and testing the most relevant interests, we gained an extensive understanding of how Facebook interest targeting actually works.
We created multiple Ad Campaigns that involved different value propositions addressed to the right audience at the right moment.
Our Facebook Ads funnel contained three main stages:
Top of the Funnel (TOFU) – to attract the new audience
Middle of the Funnel (MOFU) – to turn prospects into leads
Bottom of the Funnel (BOFU) – to turn leads into buying customers
Successfully, the sales funnel helped us to examine the data & the behaviour of our customer’s buying experience. And as an outcome, we mapped out our winning products and campaign ads in a particular manner.
We tested both Cost Cap & Bid Cap Bid Campaigns to stabilize the ROAS.
Cost Cap: By keeping costs at or below an average amount
Bid Cap: By setting the maximum bid across auctions
With the progressive approach, it was the most agreeable experience to get the biggest return of 10x in the First Month and 7x in the second month.
With the process of finding, picking and testing the most relevant interests, we gained an extensive understanding of how Facebook interest targeting actually works.
To keep the reminiscences of the brand product still fresh in the audience’s mind, we tested numerous unique creatives Ads, Carousel Ads.
We created multiple Ad Campaigns that involved different value propositions addressed to the right audience at the right moment.
Our Facebook Ads funnel contained three main stages:
- Top of the Funnel (TOFU) – to attract the new audience
- Middle of the Funnel (MOFU) – to turn prospects into leads
- Bottom of the Funnel (BOFU) – to turn leads into buying customers
Successfully, the sales funnel helped us to examine the data & the behaviour of our customer’s buying experience. And as an outcome, we mapped out our winning products and campaign ads in a particular manner.
We tested both Cost Cap & Bid Cap Bid Campaigns to stabilize the ROAS.
- Cost Cap: By keeping costs at or below an average amount
- Bid Cap: By setting the maximum bid across auctions
With the progressive approach, it was the most agreeable experience to get the biggest return of 10x in the First Month and 7x in the second month.